Increasing numbers of Portuguese individuals are turning to sex dolls for various personal reasons, reflecting changing attitudes toward intimacy and self-exploration. One key factor is the desire for companionship without the complexities of human relationships, especially amid busy lifestyles and social changes. Sex dolls offer a safe space for exploring fantasies and preferences, providing a sense of control and customization that is often lacking in traditional relationships. Additionally, some individuals see dolls as a way to address feelings of loneliness or social anxiety, offering comfort and companionship in a private setting. Technological advancements have also played a role, making modern dolls more realistic, safe, and easy to maintain, thereby increasing their appeal. For others, affordability and accessibility are motivating factors, as the market has become more competitive, offering a range of options suited to different budgets. Cultural shifts towards open discussions about sexuality and personal fulfillment further contribute to this trend. Ultimately, the choice to own a sex doll is becoming more normalized in Portugal, driven by a combination of technological innovation, personal needs, and evolving societal attitudes towards sexuality and companionship.